Archive - Search Experience

Most AEO Advice Is About Distribution. That's the Smaller Half of the Problem.

A read on the Scale Venture Partners playbook, and the thing it leaves out.

Jun 11 • Pratik Dholakiya

May 2026

Google Didn't Name This Shift at I/O. But It's Hiding in the Data.

Search is now a conversation, not a lookup. That changes everything about visibility.

May 26 • Pratik Dholakiya

Google Just Settled the AEO vs SEO Debate - Most Marketers Missed It.

Because AI changed search. Most brands haven't caught up yet.

May 19 • Pratik Dholakiya

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